What started as a simple weekend ritual of rolling, filling and sharing with neighbours has grown into The Roll Box - a local business built around the pleasure of freshly made cakes and the joy of sharing them with others.

Our focus is simple: freshly made, beautifully presented and made with care. Every batch is prepared by hand in small numbers rather than through bulk baking, allowing us to give attention to the details that make each order feel special. From the soft sponge and creamy fillings of our Swiss rolls to our classic cupcakes, we aim to create treats that are as enjoyable to look at as they are to eat.

Our Swiss rolls are at the heart of The Roll Box. Our menu includes Vanilla Swiss Roll with whipped cream/strawberry Jam, and Chocolate Swiss Roll, made with rich chocolate sponge and chocolate whipped cream filling. We also offer chocolate brownies, vanilla and marbled cupcakes, with cupcake boxes available for sharing, gifting or celebrations.

We love creating cakes for those occasions that deserve something memorable — whether it is a birthday, a thank-you, a gathering with friends, or simply a weekend treat.

The Roll Box operates on a preorder basis, with orders opening during the week and fresh collections taking place on Saturdays in St Helier, Jersey.

Small batch. Big love. Made in St Helier.

You can find our current menu and place an order through The Roll Box.