Genuine Jersey was launched in 2001 by a small group of Island businessmen who recognised the value of offering distinct and unique local goods and who were keen to promote the diversity and quality of local produce and products.
The Association founders were also concerned that visitors were being misled into believing that goods and souvenirs were made in Jersey when they were not. Take as an example the choices of fudge on sale in Jersey. While some brands are made with cream from Jersey cows, these animals are farmed in the UK and have never grazed on the lush green grass of the Island’s meadows, nor are the sweets made locally.
Today the distinctive Genuine Jersey mark is seen as a byword for the best the Island has to offer – look for it before you buy.
