Latest News

More talent and New Members June 2015

Date: 08/06/2015 | Posted by John Garton


More talent and New Members June 2015 diversity at Genuine Jersey

New members have joined Genuine Jersey – bringing more talent and diversity to the producers’ association.

The Genuine Jersey mark is the guarantee of local provenance and is recognised as a byword for the best the Island has to offer. To carry the mark, goods have to be reared, grown or caught in Jersey or created by accredited Islanders and local businesses who qualify to be members of the Genuine Jersey Products Association.

There are now over 170 Genuine Jersey members. A recent independent survey revealed that an increasing number of Islanders and visitors want to buy and taste local products. It also showed that a third of local residents said that seeing the Genuine Jersey logo would ‘definitely’ make them more likely to buy the product.

New members include:

Le Feuvre Farms – Charlie, Powell and Tyrone Le Feuvre

The Le Feuvre family have been farming in Jersey for over five generations, hand digging Jersey Royal Potatoes as well as growing other crops in their fields in L’Etacq, St Mary and St Martin. Charlie and his sons Powell (26) and Tyrone (24) are also continuing the Jersey tradition of the honesty box, with six boxes in St Ouen and St Mary.

The family mainly produces Jersey Royals for the local market but they also grow broccoli, Estima main crop potatoes and cauliflower. Later this summer they will be selling tomatoes, cauliflower, broccoli and main crop from their honesty boxes, letting Islanders know what’s being stocked via Facebook. 

  • Search “Le Feuvre Farms” on Facebook or follow @le_feuvre_farms on Twitter

Meleches Farm – Nick Mourant

Nick is a fifth-generation farmer who has farmed for 35 years. He is one of the Island’s largest independent growers with 1,400 vergées under cultivation, mainly producing Jersey Royals which are exported by Albert Bartlett. This year, however, Nick has opened three roadside honesty boxes – close to his farm on Trinity Hill and two in St Lawrence – which have proved to be very popular. Out of the Jersey Royal season, Nick plants biofumigants - crops which reduce the need for pesticides and other chemicals to be sprayed.

The Botanical Gardens of Jersey – Bruce Labey, Kate Langlois and Stephen Atherley

The Botanical Gardens of Jersey is a not-for-profit project led by Kew-trained horticulturalist Bruce Labey, horticulturalist and project manager Kate Langlois and management consultant Stephen Atherley. It has an aim of creating a network of botanical gardens, which will become a ‘Green Ark’ for endangered species from islands around the world that are threatened by climate change.

The charity behind the project, the Jersey Botanic Gardens Trust, is based on similar lines to Durrell and the founders want the gardens to be the horticultural equivalent of the world-renowned wildlife park. It would mean Jersey becoming a global centre of excellence in the preservation of both plants and animals.

The charity has identified a suitable site in the south-west of the Island for the first botanical garden and will shortly begin a public consultation. It is also seeking funding from the public to ensure the gardens become a reality. To contribute click here.

  • Search “Botanic Gardens of Jersey” on Facebook or follow @JerseyBotanic on Twitter