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Genuine Jersey Sets Up Shop by the Sea

Date: 08/03/2005 | Posted by John Garton
A dedicated space for Genuine Jersey Products Association members to sell their wares has been created in St Martin.

Jersey Turbot at St Catherine’s breakwater, which is a member of the Association, has been given permission to hold Saturday markets on the land directly in front of the business and the company intend to offer the market stalls exclusively to GJPA members.

Sam Cowburn, general manager of Jersey Turbot, says: “We felt this was a great opportunity to support our fellow members and the ethos behind the Association, which is to showcase the quality and diversity of local produce. There is nothing else like this in the east of the Island and we feel it will be strongly backed by both visitors and locals alike.”

The Saturday markets add to the growing number of collective retail opportunities for the Association. Genuine Jersey Farmers and Craft Markets are held in St Aubin on a monthly basis throughout the summer. In addition, a variety of products made by GJPA members are sold in Maison La Mare in King Street, St Helier, which opened last year. The shop is run by La Mare Vineyards, which is a founder member of the Association.

Chairman of the Association, Hamish Marett-Crosby, says: “It is a tribute to the quality and value of Genuine Jersey products that another location is soon to be up and running. Members are supportive of our aims because they know that Genuine Jersey is a trusted brand. We’ve seen this in small beginnings in the Farmers’ Markets, at Maison La Mare Shop and now with an excellent location in the east of the Island. The message is certainly getting through.”

The Saturday markets are the result of Jersey Turbot submitting a successful change of use planning application for the business. Support for the markets was granted by Jersey Harbours, which owns the land in front of Jersey Turbot.

The change of use also allows Jersey Turbot to give visitors guided tours of the fish farm, which is housed in Ho Mole Verclut, a former World War II German bunker.

Both the markets and the guided tours have been welcomed by Jersey Tourism’s development manager Donna Le Marrec. She says: “We could not fail to see the markets as a positive addition to the calendar. They are perfectly in line with our brand and everything we are seeking to promote; the 2005 maritime theme of ‘Out of the Blue’, local produce and its freshness.”

The first Saturday market is due to be held in April.