Internet users from every country can now discover the diverse range of goods produced, grown or made in Jersey using local materials and skills, ranging from pottery and wine, to shellfish and Royal potatoes. They can also access contact details of the 64 members of the Association, potentially opening up an international market for them.
Ken Syvret, chairman of GJPA, says: “Going online is a natural progression for Genuine Jersey as it has grown so successfully in recent months. The Association is committed to raising awareness of local products and the website is a perfect way to achieve that. It helps us to support our members and enables us to make information about them and their products more widely available.”
Local shoppers now know when they buy a ‘Genuine Jersey’ product they are supporting local jobs and boosting the Island’s economy, and the distinctive Genuine Jersey logo is seen as a byword for the best quality Jersey goods. Says Ken: “Our website spreads that message even further. Information about our members is now permanently available, as well as details about our events and how to join.”
The website is updated regularly and carries detailed profiles of members, some of whom ensure the survival of Jersey’s heritage and traditions while others are at the forefront of introducing pioneering farming methods, new crops or exploring previously untapped international markets. A comprehensive diary of GJPA events such as the St Aubin and St Catherine Markets, A Genuine Jersey Fortnight and the Menu de Terroir competition, is also included.
The website was initially operating on a trial basis from July and has already attracted nearly 4,000 ‘hits’ from users in locations ranging from the UK to Canada, Germany and New Zealand.